# Solarfunnels

> Solarfunnels Inc. runs done-for-you marketing for residential solar companies and independent solar consultants in the United States: Facebook and Google ads, funnels and landing pages, an appointment setter that calls and texts every new lead within minutes, and CRM follow-up. Clients get exclusive leads and booked appointments or live transfers for a flat monthly fee. Founded by Ben Claybrook, a former solar rep who sold more than 250 residential solar deals.

Key facts:
- Who it is for: residential solar installers with closers to keep busy, and solar consultants who want their own lead flow.
- Pricing: one flat monthly fee, set by the client's ad budget and given once a call is booked. Ad spend is separate, paid by the client and never marked up. Month to month, no setup fee.
- Leads are exclusive to one client and never resold. Solarfunnels does not sell leads per lead or per appointment and does not work aged leads.
- Typical results from past campaigns, not promises: about $18 to $25 per lead on a new campaign, about 65% of virtual and 80% of in-person appointments show.
- Track record: more than $500K in solar ad spend managed, more than 25,000 homeowner solar leads, more than 50 solar companies, in more than 15 states.
- No results are guaranteed. Residential solar only.
- Contact: (949) 849-4104, ben@solarfunnels.com, 30 N Gould St, Sheridan, WY 82801.

## Pages

- [Home](https://solarfunnels.com/): what Solarfunnels runs, who it is for, how it works
- [Pricing](https://solarfunnels.com/pricing): how the flat monthly fee works, ad spend, terms, what is included and what past campaigns produced
- [For solar sales reps](https://solarfunnels.com/solar-sales-reps): what Solarfunnels runs for a rep or an independent consultant, how it is paid for and who it fits
- [FAQ](https://solarfunnels.com/faq): the questions solar companies and reps ask before they start, answered by Ben
- [About Ben Claybrook](https://solarfunnels.com/about): the founder and author of the guides
- [Book a call](https://solarfunnels.com/book): a free intro call with Ben
- [Contact](https://solarfunnels.com/contact)
- [Blog](https://solarfunnels.com/blog): guides on solar lead generation

## Guides

- [Google ads vs Facebook ads for solar companies](https://solarfunnels.com/blog/google-ads-vs-facebook-ads-for-solar): Google ads vs Facebook ads for solar companies: run Facebook first for volume you can turn up, and Google search for homeowners already looking for solar.
- [Aged solar leads: what they are and why we don't work them](https://solarfunnels.com/blog/aged-solar-leads): Aged solar leads are cheap because the homeowner asked weeks or months ago. What goes wrong with them, when they can still pay off, and why we skip them.
- [Exclusive vs shared solar leads: what you actually get](https://solarfunnels.com/blog/exclusive-vs-shared-solar-leads): Exclusive solar leads go to one company, shared leads go to several. What each label really covers, what to ask a vendor, and when shared still works.
- [Facebook ads for solar companies: what works, what doesn't](https://solarfunnels.com/blog/facebook-ads-for-solar-companies): Facebook ads for solar companies, from someone who runs them: instant forms vs a calculator funnel, real cost per lead, a starting budget and what to track.
- [How much do solar leads cost? Real numbers by lead type](https://solarfunnels.com/blog/how-much-do-solar-leads-cost): How much do solar leads cost? Our own numbers by lead type, from $3 instant forms to $25 calculator leads, and what a shown appointment really costs.
- [How to get solar leads for free (and what free costs you)](https://solarfunnels.com/blog/free-solar-leads): Free solar leads exist for reps: referrals, install-day neighbors, local groups and trade partners. What each one costs in hours, and when to pay instead.
- [How to get solar leads: 7 sources, ranked by a former rep](https://solarfunnels.com/blog/how-to-get-solar-leads): How to get solar leads, ranked by a former rep: seven sources compared on money, time and the kind of homeowner each one puts in front of you.
- [Should you buy solar leads? An honest answer from a former rep](https://solarfunnels.com/blog/buy-solar-leads): Should you buy solar leads? A former rep on what you get for the money, five questions to ask a lead company, and when your own ads beat buying.
- [Solar appointment no-shows: what's normal and how to cut them](https://solarfunnels.com/blog/solar-appointment-no-shows): Solar appointment no-shows are normal up to a point. See what show rate to expect, why homeowners ghost, and the confirmation steps that raise it.
- [Solar lead cost by state: what 12,483 Facebook leads cost us](https://solarfunnels.com/blog/solar-lead-cost-by-state): Our own numbers: 12,483 homeowner solar leads from Facebook and Instagram ads at $13.54 each, split by state, year and lead type, with the caveats.
- [Solar live transfers vs pre-set appointments: which to take](https://solarfunnels.com/blog/solar-live-transfers-vs-appointments): Solar live transfers vs pre-set appointments: who each one fits, where each one breaks, real show rates, and what to ask before you buy either one.
- [Solar marketing agency cost: 3 ways agencies bill, and what to ask](https://solarfunnels.com/blog/solar-marketing-agency-cost): What a solar marketing agency costs depends on how it bills: flat retainer, percent of ad spend, or pay per lead. What each rewards, and our own numbers.
- [Solar marketing ideas, ranked by what a kept appointment costs](https://solarfunnels.com/blog/solar-marketing-ideas): Ten solar marketing ideas from a former rep, ranked by what one kept appointment costs you in dollars and hours, with real numbers from our own campaigns.
- [Solar speed to lead: why the first minutes matter most](https://solarfunnels.com/blog/solar-speed-to-lead): Speed to lead in solar means calling and texting a homeowner within minutes of the form. Why it matters, and the follow-up routine for the days after.

## Optional

- [Full text of the guides](https://solarfunnels.com/llms-full.txt): every post on this site, in the site's own words, in one file