Ben Claybrook
Founder, Solarfunnels
I'm Ben Claybrook. Before marketing was my full-time job, I was a solar rep, and I sold over 250 residential deals.
That's where I learned what a good appointment looks like. A bad lead costs you a drive and an evening with a homeowner who was never going to buy.
Now I run marketing for solar companies and consultants. When you get on a call with us, you're talking to someone who has done the job you're doing.
I sold solar for about a year and a half, and the final count was just over 260 deals.
I knocked doors for seven years in total. Most of those years were in home security, and one was in solar.
The numbers in the guides on this site come from our own campaigns.
The work so far.
- $500K+
- In solar ad spend managed across Facebook and Google
- 25,000+
- Homeowner solar leads generated for our clients
- 50+
- Solar companies we have run ads for
- 15+
- States we have generated solar leads in
Articles by Ben.
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Aged solar leads: what they are and why we don't work them
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Exclusive vs shared solar leads: what you actually get
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Facebook ads for solar companies: what works, what doesn't
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How much do solar leads cost? Real numbers by lead type
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How to get solar leads for free (and what free costs you)
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How to get solar leads: 7 sources, ranked by a former rep
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Should you buy solar leads? An honest answer from a former rep
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Solar appointment no-shows: what's normal and how to cut them
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Solar lead cost by state: what 12,483 Facebook leads cost us
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Solar live transfers vs pre-set appointments: which to take
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Solar marketing agency cost: 3 ways agencies bill, and what to ask
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Solar marketing ideas, ranked by what a kept appointment costs
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Solar speed to lead: why the first minutes matter most