Questions solar companies and reps ask us.
Short answers from Ben. The fee and the terms are on the pricing page.
Is this someone else's software with your name on it?
No. We built it ourselves and we keep building on it. None of it is resold.
What does a lead cost?
A new campaign usually runs about $18 to $25 per lead depending on the area, and some markets come in lower. Instant forms can get leads for $3 or $4, but hardly anyone picks up (think 5% contact rates) and it hurts your phone number's reputation. So we run a calculator funnel for homeowners who are curious how many panels they'd need. It costs a bit more per lead and brings real interest and bigger systems.
Are your numbers booked or shown appointments?
Booked. About 65% of virtual and 80% of in-person appointments show. On our most recent solar campaign that worked out to just under $200 per appointment that showed. That's a past result, not a promise.
Do you charge per lead or per appointment?
No. One flat monthly fee, and we do all the marketing: ads, campaigns, funnels and follow-up, right up to the appointment.
Do I have to work the leads?
No. We call and text every lead until it's an appointment or a transfer. You show up and sell.
Do you confirm appointments?
Yes. A confirmation text and call, a reminder before the appointment, and we rebook no-shows.
Is there a setup fee?
No.
Can you work my old or aged leads?
No. We only work real-time leads, for compliance.
I don't want my name on the ads.
You don't need it. Ads run under our brand and we deliver the appointments to you.
In person or virtual?
Either. Plenty of teams start in person and add virtual later.
Can I use you next to my door-knocking team or another agency?
Yes. Plenty of teams run a few lead sources at once.
What happens with no-shows?
Mark it as a no-show and we work the lead again to rebook it. That's included.
Who pays for the ads?
You do, and we never mark it up. It's billed weekly in advance by card or bank, separate from your monthly retainer, plus a 3.5% processing fee. It starts only when your ads go live.
How fast can I start?
About 3 business days after onboarding. You get a text when you're ready to go live.
Is there a contract?
Month to month. Cancel any time and it stops at the end of that billing month. The first month is setup and learning, so give it more than a month before you judge it.
Can I change my budget?
Yes. Text us and the change applies from the next week.
Are the leads shared?
No. They're exclusive to you and never resold.
Will other reps get leads in my area?
We limit how many reps we take in each area.
Do I need a Facebook page or ad account?
No. Your ads run from ours, so you can stay unbranded.
Who calls the homeowners?
Summer, our virtual assistant, calls and texts within minutes. She books them on your calendar or transfers them to you live.
What do I need to do?
Show up, pick up transfers, keep your calendar current, and mark no-shows.
How do I see results?
You get your own account with every lead, call, text and appointment, plus a weekly report of what's been spent.
Is there a guarantee?
No. Results depend on your market, your price and your budget, and we won't promise you a number.
Didn't find your question?
Ask Ben on a 15-minute call, or text or call us at (949) 849-4104.