Solar leads, from someone who has sold the deals.
What leads cost, where they come from, and how to turn them into kept appointments. Numbers come from our own campaigns.
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Aged solar leads: what they are and why we don't work them
Aged solar leads are cheap because the homeowner asked weeks or months ago. What goes wrong with them, when they can still pay off, and why we skip them.
6 min read
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Exclusive vs shared solar leads: what you actually get
Exclusive solar leads go to one company, shared leads go to several. What each label really covers, what to ask a vendor, and when shared still works.
6 min read
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Facebook ads for solar companies: what works, what doesn't
Facebook ads for solar companies, from someone who runs them: instant forms vs a calculator funnel, real cost per lead, a starting budget and what to track.
7 min read
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How much do solar leads cost? Real numbers by lead type
How much do solar leads cost? Our own numbers by lead type, from $3 instant forms to $25 calculator leads, and what a shown appointment really costs.
6 min read
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How to get solar leads for free (and what free costs you)
Free solar leads exist for reps: referrals, install-day neighbors, local groups and trade partners. What each one costs in hours, and when to pay instead.
5 min read
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How to get solar leads: 7 sources, ranked by a former rep
How to get solar leads, ranked by a former rep: seven sources compared on money, time and the kind of homeowner each one puts in front of you.
6 min read
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Should you buy solar leads? An honest answer from a former rep
Should you buy solar leads? A former rep on what you get for the money, five questions to ask a lead company, and when your own ads beat buying.
7 min read
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Solar appointment no-shows: what's normal and how to cut them
Solar appointment no-shows are normal up to a point. See what show rate to expect, why homeowners ghost, and the confirmation steps that raise it.
6 min read
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Solar lead cost by state: what 12,483 Facebook leads cost us
Our own numbers: 12,483 homeowner solar leads from Facebook and Instagram ads at $13.54 each, split by state, year and lead type, with the caveats.
6 min read
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Solar live transfers vs pre-set appointments: which to take
Solar live transfers vs pre-set appointments: who each one fits, where each one breaks, real show rates, and what to ask before you buy either one.
6 min read
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Solar marketing agency cost: 3 ways agencies bill, and what to ask
What a solar marketing agency costs depends on how it bills: flat retainer, percent of ad spend, or pay per lead. What each rewards, and our own numbers.
6 min read
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Solar marketing ideas, ranked by what a kept appointment costs
Ten solar marketing ideas from a former rep, ranked by what one kept appointment costs you in dollars and hours, with real numbers from our own campaigns.
6 min read
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Solar speed to lead: why the first minutes matter most
Speed to lead in solar means calling and texting a homeowner within minutes of the form. Why it matters, and the follow-up routine for the days after.
6 min read
