A flat monthly fee from $750. Ad spend is separate.
We run the ads, the funnel and the follow-up for one flat fee. You pay for your own ad spend and we never mark it up. Month to month, with no setup fee.
Our fee
From $750 a month
One flat monthly fee for all of the marketing: ads, funnels and follow-up, right up to the appointment. The fee steps up with your ad budget. You get the exact fee for your budget on a 15-minute call.
Ad spend
From about $1,000 a month
Separate from our fee. You pay for it and we never mark it up. It is billed weekly in advance, plus a 3.5% processing fee, and it starts only when your ads go live.
Terms
Month to month
No setup fee and no long contract. Cancel any time and it stops at the end of that billing month. Your campaign is live about 3 business days after onboarding.
What the fee covers.
Everything from the ad to the appointment. The leads are exclusive to you and never resold.
Facebook and Google ads
We write, launch, and manage your ads, aimed at homeowners in the areas you actually serve. We check the numbers every week and move budget to whatever is booking appointments.
Funnels and landing pages
Pages built for solar, with a few quick questions up front: do they own the home, what's their power bill, how's the roof. You know who you're talking to before the first call.
Appointment setter
Calls and texts every new lead within minutes, answers the common questions, and books them on your calendar.
Done-for-you follow-up
Every lead lands in a CRM we provide, with automatic text and email follow-up, reminders before each appointment to cut no-shows, and a clear view of where every deal stands.
What past campaigns have produced.
These are results from our own past solar campaigns. They are not promises. Your numbers depend on your market, your price and your budget.
- $18 to $25
- per lead on a new campaign, depending on the area. Some markets come in lower.
- 15% to 20%
- of leads book an appointment. The top of that range comes once a campaign is optimized for booked appointments.
- 65% and 80%
- of booked appointments show: virtual first, in person second.
- Just under $200
- per appointment that showed, on our most recent solar campaign.
The longer version, with the math from a lead to a shown appointment, is in how much solar leads cost. Three years of our own campaigns, split by state, are in the solar lead cost report.
Four things we say no to.
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We do not sell leads or appointments by the piece.
You pay the flat fee and your own ad spend. Every lead your campaign produces is yours.
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We do not work old or aged leads.
Only real-time leads from your own campaign, for compliance.
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We do not guarantee a number.
Results depend on your market, your price and your budget.
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We do not do commercial solar.
Residential solar only.
Pricing questions.
The rest are on the full FAQ.
Do you charge per lead or per appointment?
No. One flat monthly fee, and we do all the marketing: ads, campaigns, funnels and follow-up, right up to the appointment.
Is there a setup fee?
No.
Who pays for the ads?
You do, and we never mark it up. It's billed weekly in advance by card or bank, separate from your monthly retainer, plus a 3.5% processing fee. It starts only when your ads go live.
Is there a contract?
Month to month. Cancel any time and it stops at the end of that billing month. The first month is setup and learning, so give it more than a month before you judge it.
Can I change my budget?
Yes. Text us and the change applies from the next week.
Is there a guarantee?
No. Results depend on your market, your price and your budget, and we won't promise you a number.
Get the exact fee for your budget.
The first call is free and takes 15 minutes. You'll talk to Ben, not a sales team.