Your own solar leads, booked on your calendar.
You get paid on what you close, and the leads your company hands out only go so far. We run ads for you, call and text every homeowner within minutes, and book the ones who qualify on your calendar.
What Solarfunnels does for a solar sales rep.
Solarfunnels runs lead generation for solar sales reps and independent solar consultants in the United States. We run the ads, call and text every homeowner within minutes, and book the appointment on your calendar or transfer the homeowner to you live. The leads come from your own campaign, so they are exclusive to you and never resold.
You pay a flat monthly fee from $750 plus your own ad spend, from about $1,000 a month, which is never marked up. It is month to month with no setup fee.
What we run
for you.
Facebook and Google ads
We write, launch, and manage your ads, aimed at homeowners in the areas you actually serve. We check the numbers every week and move budget to whatever is booking appointments.
Funnels and landing pages
Pages built for solar, with a few quick questions up front: do they own the home, what's their power bill, how's the roof. You know who you're talking to before the first call.
Appointment setter
Calls and texts every new lead within minutes, answers the common questions, and books them on your calendar.
Done-for-you follow-up
Every lead lands in a CRM we provide, with automatic text and email follow-up, reminders before each appointment to cut no-shows, and a clear view of where every deal stands.
What it costs a rep.
Our fee
From $750 a month
One flat monthly fee for all of the marketing: ads, funnels and follow-up, right up to the appointment. The fee steps up with your ad budget. You get the exact fee for your budget on a 15-minute call.
Ad spend
From about $1,000 a month
Separate from our fee. You pay for it and we never mark it up. It is billed weekly in advance, plus a 3.5% processing fee, and it starts only when your ads go live.
Terms
Month to month
No setup fee and no long contract. Cancel any time and it stops at the end of that billing month. Your campaign is live about 3 business days after onboarding.
What past campaigns have produced.
- $18 to $25
- per lead on a new campaign, depending on the area. Some markets come in lower.
- 15% to 20%
- of leads book an appointment. The top of that range comes once a campaign is optimized for booked appointments.
- 65% and 80%
- of booked appointments show: virtual first, in person second.
- Just under $200
- per appointment that showed, on our most recent solar campaign.
On about $1,000 a month in ads, the low end of what we run, that usually works out to 40 to 55 leads and 6 to 11 booked appointments a month.
These are estimates and past results, not a promise. Your market, your price and your budget decide the real number.
The full terms are on the pricing page.
Which reps this fits.
It fits if
- You close deals every month and can take more appointments than your company gives you.
- You can put about $1,000 a month or more into ads on top of the fee, and give it more than a month. The first month is setup and learning.
- You keep your calendar current and pick up when a homeowner is transferred to you.
It's not a fit if
- You want to buy leads by the piece. We don't sell leads. We run your marketing for a flat fee.
- You need leads to fix a slow month. This works for reps who are already closing.
- You want an old lead list worked. We only work real-time leads.
Getting started
Strategy call
FreeFifteen minutes. Tell us where you sell, how you get leads today, and how many appointments you can handle. We'll tell you straight whether we can help.
Build and launch
Done for youWe set up the ads, the funnel, the appointment setter, and your CRM, and connect it all to your calendar. You look over the ads and the setter scripts before anything goes live.
Optimize
OngoingWe watch cost per lead and show rates every week, cut what isn't working, and put more money behind what is. You spend your time closing.
What our solar clients say.
Client reviews, 2:39
I closed 4 deals in the first 2 weeks!
Gabriel
Solar client
I sold 4 deals in the first 21 days making about $8,000!
Taylor
Solar client
Ben is a pleasure to work with, and very generous with his advice and assistance, not holding anything back. I am truly impressed by the care and dedication every single step of the way.
Kevin
Solar client
I'm getting lots of leads every day and made 3 sales already
Tim
Solar client
My secret weapon.
Greg
Solar client
Individual results vary.
I sold solar before I marketed it.
I'm Ben Claybrook. Before marketing was my full-time job, I was a solar rep, and I sold over 250 residential deals.
That's where I learned what a good appointment looks like. A bad lead costs you a drive and an evening with a homeowner who was never going to buy.
Now I run marketing for solar companies and consultants. When you get on a call with us, you're talking to someone who has done the job you're doing.
Ben Claybrook
Founder, Solarfunnels
Questions reps ask us.
The rest are on the full FAQ.
Do I have to call and follow up with the leads myself?
No. We call and text every lead until it's an appointment or a transfer. You show up and sell.
Do I need my name or brand on the solar ads?
You don't need it. Ads run under our brand and we deliver the appointments to you.
Can I use Solarfunnels next to my door-knocking team or another agency?
Yes. Plenty of teams run a few lead sources at once.
What happens when a solar appointment no-shows?
Mark it as a no-show and we work the lead again to rebook it. That's included.
Is there a contract with Solarfunnels?
Month to month. Cancel any time and it stops at the end of that billing month. The first month is setup and learning, so give it more than a month before you judge it.
Are Solarfunnels leads shared with other solar companies?
No. They're exclusive to you and never resold.
Will other solar reps get leads in my area?
We limit how many reps we take in each area.
Do I need my own Facebook page or ad account?
No. Your ads run from ours, so you can stay unbranded.
Who calls the homeowners after they ask about solar?
Summer, our virtual assistant, calls and texts within minutes. She books them on your calendar or transfers them to you live.
What do I need to do as a Solarfunnels client?
Show up, pick up transfers, keep your calendar current, and mark no-shows.
Does Solarfunnels guarantee results?
No. Results depend on your market, your price and your budget, and we won't promise you a number.
Guides for solar sales reps.
- How to get solar leads for free (and what free costs you)
Free solar leads exist for reps: referrals, install-day neighbors, local groups and trade partners. What each one costs in hours, and when to pay instead.
- How to get solar leads: 7 sources, ranked by a former rep
How to get solar leads, ranked by a former rep: seven sources compared on money, time and the kind of homeowner each one puts in front of you.
- Solar appointment no-shows: what's normal and how to cut them
Solar appointment no-shows are normal up to a point. See what show rate to expect, why homeowners ghost, and the confirmation steps that raise it.
- Solar speed to lead: why the first minutes matter most
Speed to lead in solar means calling and texting a homeowner within minutes of the form. Why it matters, and the follow-up routine for the days after.
Want your own appointments on your calendar?
The first call is free and takes 15 minutes. I'll look at your market and how you get leads now, and tell you what I'd do. You'll talk to me, not a sales team.